Ironically titled Primavera, Demna makes his runway debut as the head of Gucci during Milan’s Fall/Winter 2026 Women’s Fashion Week. The objective of the collection is to identify and honor the individual who chooses to acquire a piece from the house—someone grounded in the present, attentive to wearability, yet unwilling to sacrifice lightness or comfort.

Gucci’s Italian curation merges with nightlife and the aura of the femme fatale. Primavera proposes a wardrobe that takes you to the bar, the office, and the street in the same leather jacket—one that follows the body like a machine in motion, tracing a line from the collar of your shirt down to the tip of your shoes.

At first glance, one might assume that tight silhouettes had faded in an era of recession. Watching the runway, the question surfaced almost immediately: are we ready to return to size 00 and skinny cuts? Demna’s answer came in aerodynamic garments, lightweight textiles, and tailoring that felt both simple and fluid.

In his letter of gratitude to Gucci, Demna reflects on how Renaissance paintings shaped his appreciation of the human form: men as Adonis, women as Venus—now translated into trousers, T-shirts, and dresses that exalt the silhouette. Through ostrich feathers, fur, and the reintroduction of the Bamboo 1947 bag, proportions are exaggerated with a singular focal point: anatomy.

Minimalism, two-piece sets, and slip dresses signal what Gucci predicts will define 2026—the return of the fitted world. And to place the cherry on top, a GG-emblazoned thong covered in 10-carat diamonds on the body of supermodel Kate Moss. It was an unforgettable show—and if it sets the tone for what’s next, we will know very soon.